Services Marketing

NPR 1,108

NPR 1,231

101 Author : Jochen Wirtz , Jayanta Chatterjee , Christopher Lovelock

Highlights of the book

Product details of Services Marketing 7th Edition

Author: Christopher Lovelock, Jayanta Chatterjee, Jochen Wirtz

Services Marketing 7th Edition

Overview

Services Marketing is a comprehensive book for students of Business Management. The book comprises chapters on consumer behavior in the context of a service, positioning services in competitive markets, applying the 4Ps of marketing to services, designing and managing the customer interface, and striving for service excellence. In addition, the book includes several case studies and examples to help understand the concepts better. This book is essential for professionals in sales and marketing.